主流意识形态情感认同的内在特性、作用机理和优化路径

The Intrinsic Characteristics, Mechanism of Action and Optimization Path of Mainstream Ideological Emotional Identity

意识形态工作是争取人心的工作,做好意识形态工作关键在于增强主流意识形态认同,其中情感认同是增强主流意识形态认同的关键环节和重要目标。情感认同以其倾向性、感染性和稳定性的内在特性,成为深化主流意识形态认同的重要心理根基。情感认同的作用机理表现为能够有效提升主流意识形态引领力、凝聚力和践行力。从优化路径看,必须在利益满足中激发主流意识形态情感认同,在政治仪式中增进主流意识形态情感认同,在网络空间中深化主流意识形态情感认同,在文化浸润中升华主流意识形态情感认同。

Ideological work is the work of winning people's hearts, and thekey to doing ideological work well lies in strengthening mainstream ideologicalidentity, of which emotional identity is the key link and important goal ofenhancing mainstream ideological identity. With its intrinsic characteristics of tendency, infectiousness and stability, emotional identity has become an importantpsychological foundation for deepening mainstream ideological identity. The mechanism of emotional identity is manifested as effectively enhancing the leadership, cohesion and practice of mainstream ideology. From the perspective ofoptimizing the path, it is necessary to stimulate the mainstream ideologicalemotional identity in the satisfaction of interests, enhance the mainstream ideological emotional identity in political ceremonies, deepen the mainstream ideological emotional identity in cyberspace, and sublimate the mainstream ideologicalemotional identity in cultural immersion.