符号学视域下的“新丑”设计研究

Research on the“New Ugly”Design from the Perspective of Semiotics

“新丑”设计以独特新奇的视觉特征流行于平面设计领域,这种实验性流派的出现使大众审美又得到了一次新的挑战,同时也使人们看到了设计风格的多样化。本文以“新丑”设计为研究对象,对符号学理论进行阐释,并利用符号学理论对“新丑”设计视觉符号进行解读,讨论其视觉符号特点,更有助于读懂“新丑”设计作为一种实验性流派背后所存在审美价值与社会意义。

“New Ugly”design is popular in the field of graphic design with unique and novel visual characteristics.This experimental genre brings a new challenge to the public aesthetic,and also makes people see the diversification of design styles.The paper takes“New Ugly”design as the research object,interprets the semiotic theory,and uses the semiotic theory to interpret the visual symbol of“New Ugly”design,which not only analyzes its visual symbol,but also helps individuals understand the aesthetic value and social significance behind“New Ugly”design as an experimental genre.