新媒体下网络营销课程开发的必要性研究

Research on the Necessity of Course Development of Network Marketing under New Media

当前,我国经济发展进入了全新阶段,“互联网+”的生活方式已经融入我们的日常生活,网络营销为企业带来了机遇和新的发展方式,社会对于优质的网络营销人才求贤若渴;但是大部分职业院校对于营销人才的培养还较为传统,对网络营销课程的重视程度也存在不足。论文通过梳理新媒体下网络营销课程的含义及营销的模式,对新业态下的网络营销课程内容产生了几点思考,分析出职业院校强化网络营销课程建设的必要性。希望能帮助院校更快认识到网络营销的时代性、重要性,以便积极开发课程内容,创新探索教学模式,为社会培养更多的网络营销专业人才。

At present,our country's economic development has entered a new stage,and the"Internet+"way of life has been integrated into our daily life,network marketing has brought opportunities for enterprises and the new development mode,the society is eager for high-quality network marketing talents;However,the training of marketing talents is still more traditional in most vocational colleges and they do not pay enough attention to network marketing courses.By sorting out the meaning and marketing mode of the network marketing course under the new media,this paper gives several reflections on the content of the network marketing course under the new business mode,then analyzes the necessity of strengthening the construction of the network marketing course in vocational colleges.It is hoped that it can help colleges and universities realize the era and importance of network marketing faster,so as to actively develop course content,innovate and explore teaching modes,and train more network marketing professionals for the society.