新媒体时代市级民生类栏目策划实践与思考

Practice and Reflection on the Planning of Municipal People's Livelihood Programs in the New Media Era

民生类栏目是市级广播电视节目的重要组成部分,承担着关注民生、传播民意、引导舆论的重要任务。在新媒体时代背景下,民生类栏目的策划需要围绕节目定位、内容制作、传播方式等方面进行创新与调整,进而提升节目质量和收视率。为此,结合陇南广播电视台的栏目策划实践,分析新媒体时代民生类栏目策划和实践工作开展过程存在的问题,并针对问题提出几点优化策略,以期为我国广播电视行业在新媒体时代背景下的创新发展提供借鉴。

Livelihood column is an important component and key rating in municipal radio and television programs,responsible for paying attention to people's livelihoods,spreading public justice,and guiding public opinion.In the context of new media,the planning of livelihood programs needs to innovate and adjust around program positioning,content production,and communication methods,in order to improve program quality and ratings.According to the column planning practice of Longnan radio and television station,this article analyzes the problems in the planning and practical work of people's livelihood columns in the new media era,and proposes several optimization strategies to address the problems,in order to provide reference for the innovative development of China's radio and television industry in the context of the new media era.