社交媒体时代高职院校网络文化建设路径探析

Exploration&Analysis on the Approaches to Network Cultural Construction in Higher Vocational Colleges under the Era of Social Media

当前,社交媒体已凭借独特的传播优势和媒介环境成为当今传媒领域中影响力巨大的重要媒体,也是高职院校校园网络文化建设的重要平台。探析社交媒体在高职院校校园网络文化建设中的重要价值,针对社交媒体时代高职院校校园网络文化建设中面临的挑战、存在的问题,在高职院校内部充分发挥社交媒体的传播价值、文化价值,从网络文化育人主阵地建设、个人信息保护意识培养、社会主义核心价值观教育等方面提出可行性的对策与解决路径,旨在不断提升高职院校内部网络文化建设效果。

At present,the social media has become an important media with the great influence in today's media field by virtue of its unique communication advantages and media environment,as well as an important platform for the construction of campus network culture in higher vocational colleges.Analyze the important value of social media in the construction of campus network culture in higher vocational colleges,and give full play to the communication value and cultural value of social media in higher vocational colleges in view of the challenges and problems faced in the construction of campus network culture under the era of social media.This paper puts forward the feasible countermeasures and solutions from the aspects of network cultural education in the main front construction,the cultivating of personal information protection consciousness,the socialist core values education and so on,aiming at improving constantly the effect of network cultural construction in higher vocational colleges.