我国直播电商服务标准体系构建研究

Research on Construction of Standards System for Live E-commerce services in China

本文从服务标准化的视角,阐明了直播电商服务标准体系的构建原则和方法,从标准化对象和标准化要素方面分析了直播电商服务标准体系的组成要素,构建了直播电商服务标准体系基本框架,以期为推进我国直播电商服务标准化工作提供技术支撑。

The paper proposes the principles and methods to establish live e-commerce service standards system from the perspective of standardization of service, clarifi es the elements of the standards system by analyzing the standardized objects and the standardized elements, and builds basic framework of the standards system, which will technically support the promotion of standardization work on live e-commerce services.