“想象世界”的内与外:幻想类电影的想象力消费实践

The Inside and Outside of the “Imaginary Worlds”:Practice of the Imagination Consumption of Fantasy Film

幻想类电影的想象力消费是一种以想象世界为主要对象,以消费者尤其是粉丝的世界完形建构、文本再创作和粉丝行动主义实行为具体实践样态的消费模式。消费者对想象世界的审美参与有两个面向:其一面向想象世界,消费者在观影前后发挥想象力进行世界完形建构;消费者中的粉丝群体则更具生产力,通过文本再创作拓展想象世界。其二面向现实世界,粉丝以想象世界的意象和符号参与现实社会的社交与社会活动,形成想象的共同体,并通过粉丝行动主义塑造公民想象力,以此推动社会变革。

Imagination consumption of fantasy film is a consumption in which the imaginary world is the subject.This consumption is practice by the construction of the fans consumers,the re-creation of the text,and the behavior of the fans.There are two aspects the consumers can participate with the aesthetics of the imaginary world:the first is the imaginary world where the consumers exert their imagination to construct the world before and after the viewing.In this situation,the fans is very productive as they can extend the imaginary world with re-created text.The second is the reality where fans engage with realistic social activities with images and symbols in the imagined world so as to form the imagined community,to shape civic imagination with fans activism,and to advance social revolution.