受众中心理论视角下的外宣翻译研究——以《张家口市筹备冬奥会工作进展情况》英译为例

A Study on the Translation for International Publicity under the Audience-centered Theory——Taking the English Translation of Zhangjiakou Progress of Preparations for the Winter Olympic Games as an Example

以受众中心理论为指导,对《张家口市筹备冬奥会工作进展情况》的外宣文本英译情况进行分析。《张家口市筹备冬奥会工作进展情况》在英译时主要采用注释法及语态转换法等策略,以便与目标文本的受众达成共识,最终赢得目标文本受众的认可,从而达到对外宣传的目的。

Guided by the audience-centered theory,the paper studies the English translation of the international publicity material Zhangjiakou Progress of Preparations for the Winter Olympic Games.The annotation-added method and the voice conversion method are mainly used in the translation to create resonance for the target audience,gaining the recognition of target audience and achieving the purpose of international publicity.