数字乡村视阈下民族地区农村居民消费行为探析

An Analysis of Consumption Behaviors of Rural Residents in Ethnic Areas from the Perspective of Digital Villages

数字乡村建设在为乡村产业发展带来强劲动能的同时,也深刻影响着农村居民的消费选择。我国广大民族地区充分受益于数字化发展红利,将资源禀赋优势转化为区域经济发展和消费升级的有效驱动,助力构建双循环相互促进的新发展格局。基于2011—2020年民族地区省级面板数据,深入剖析数字乡村建设对于民族地区农村居民消费行为的作用渠道和内在机制。研究发现:数字乡村建设能够显著促进民族地区农村居民消费增长,这一促进效应在享受型消费中最强,发展型消费次之,生存型消费最弱;数字乡村建设在享受型消费中存在明显的“马太效应”;数字乡村建设为民族地区经济发展赋以“乘数效应”,通过提高居民可支配收入,扩大消费需求,推动消费升级。

The construction of digital villages not only provides a strong impetus for rural industrial de⁃velopment but also profoundly influences the consumption choices of rural residents.Ethnic minority ar⁃eas in China have greatly benefited from the digital development dividend,which has effectively trans⁃formed resource endowments into driving forces for regional economic development and consumption up⁃grading,thus contributing to the new pattern of dual circulation development.Based on provincial panel data from ethnic minority areas spanning from 2011 to 2020,this study thoroughly analyzes the channels and underlying mechanisms through which digital village construction affects the consumption behavior of rural residents in these regions.The research findings reveal that digital village construction signifi⁃cantly promotes the consumption growth of rural residents in ethnic minority areas.This promotional ef⁃fect is strongest in hedonic consumption,followed by developmental consumption,and weakest in subsis⁃tence consumption.The construction of digital villages exhibits a clear"Matthew effect"in hedonic con⁃sumption.Additionally,it endows ethnic minority regions with a"multiplier effect"for economic develop⁃ment,which can increase residents'disposable income,expand consumer demand,and promote con⁃sumption upgrading.