我国农村电商物流研究的演变与发展——基于CiteSpace可视化分析

On the Evolution and Development of Chinese Rural E-Commerce Logistics Research——Based on CiteSpace Visualization Analysis

近年来,随着农村电商经济的兴起,与之配套的物流服务冲破了农村发展的瓶颈,农村电商物流的发展由此引发了社会的广泛关注。为了明确农村电商物流研究的现状以及研究热点,以知网(CNKI)、万方、维普等数据库中的核心文献为研究对象,以CiteSpace6.2.R2为数据分析工具,对所选文献进行由“外”(描述性统计分析)到“内”(聚类分析)的分析,利用可视化图谱总结农村电商物流研究的历史演进、研究脉络、热点动态以及未来趋势,以期建构一个可供参考的农村电商物流研究知识图谱。

In recent years,with the rise of rural e-commerce economy,logistics services with its support have broken through the bottleneck of rural development;the development of rural e-commerce logistics has caused widespread concern in the society.In order to clarify the research status and hot spots of rural e-commerce logistics,core literature in CNKI,Wanfang,VIP and other databases is taken as the research object;CiteSpace6.2.R2 is used as the data analysis tool,and the selected literature is analyzed from"external"(descriptive statistical analysis)to"internal"(cluster analysis).This paper summarizes the historical evolution,research context and hot trends of rural e-commerce logistics research by using the visualization map,in order to construct a referential knowledge map of rural e-commerce logistics research.