我国近十年农村电商物流研究进展——基于CiteSpace知识图谱的统计分析

On the Research Progress in Rural E-Commerce Logistics in China in the Past Decade——Statistical Analysis Based on CiteSpace Knowledge Graph

在大力推进乡村振兴战略的背景下,因农村市场的分散性导致经济发展和消费意愿受到一定的影响,为有效解决短板效应,文章基于CiteSpace视角开展了对CNKI数据库农村电商物流文献的统计分析,从总体研究情况、研究层次及来源、协同关键词三个维度科学计量,对“农村电商物流”理论研究进行热点回顾,探寻当前的研究弱项,并探讨未来的研究重点、研究视域、研究主体及研究方式。

In the context of vigorously promoting rural revitalization,economic development and consumer willingness have been affected to a certain extent,due to the strong decentralization of the rural market.To effectively address the short-board effect,this paper conducts a statistical analysis of rural e-commerce logistics literature in the CNKI database from the perspective of CiteSpace.