智媒时代下沉浸式商业空间设计的趋势及应用研究

Research on the Trend and Application of Sunken Commercial Space Design in the Era of Intelligent Media

随着智媒体的快速发展和应用以及体验经济的到来,人们的消费方式及需求有了很大的改变,传统商业空间未来的发展趋势,呈现出智媒体与商业深度融合的态势,创造沉浸式商业空间体验,引发受众在空间中的情感共鸣,从而增强其参与感、互动感和体验感,并最终升级营销策略促进消费。文章在此基础上结合实际案例,提出了沉浸式商业空间设计的关键要素,如声光电互动、全息影像、VR、AR、MR、XR等技术的应用,以及场景、情境、感官等元素的融合。最后,通过对沉浸式商业空间设计应用的实践案例进行分析,总结出智媒时代下未来沉浸式商业空间设计的展望和建议。

With the rapid development and application of inteligent media and the arrival of experience economy,people's consumption patterns and needs have changed greatly.The future development trend of traditional commercial space shows the trend of deep integration of intelligent media and commerce,creating an immersive commercial space experience,causing the audience's emotional resonance in the space,thus enhancing the sense of participation,interaction and experience,and ultimately upgrading the marketing strategy to promote consumption.On this basis,combined with practical cases,the key elements of immersive commercial space design are proposed,such as the application of technologies such as acoustic and optical interaction,holographic image,VR,AR,MR,XR,and the integration of scene,situation,sense and other elements.Finally,through the analysis of the practical cases of the application of immersive commercial space design,this paper summarizes the prospects and suggestions of the future immersive commercial space design in the era of intelligent media.