洛川毛麻绣红色文创产品视觉语言表达研究

Luochuan Mao Ai-embroidered Red Cultural and Creative Product Visual Language Expression Research

文章通过梳理毛麻绣的视觉语言特征,从情感、文化、审美三个方面来明确不同受众的心理认知,结合系统性情境思维设计,建立动态情境,推动毛麻绣和红色文化的融合,设计出能够体现陕北地域红色文化特色的产品,提升产品价值,为毛麻绣的发展探寻新路径,赓续助推乡村振兴,赋能红色文化价值创新。

By combing the visual language characteristics of Mao Ai-embroidery,the psychological cognition of different audiences is clarified from the three aspects of emotion,culture,and aesthetics.Design products that can reflect the characteristics of Red cultural characteristics in northern Shaanxi,enhance product value,explore new paths for the development of Mao Ai-embroidery,continue to promote rural revitalization,and empower the innovation ofRedculturalvalue.