高校大学生网络直播行为研究——以陕西省X高校本科生为例

Research on College Students'Webcast Behavior——Taking the Undergraduates of X University in Shaanxi Province as an Example

在网络直播平台中,高校大学生的主体性得到了张扬,心理需求得到了满足。通过实证分析发现,高校大学生参与网络直播主要基于娱乐消遣、放松解压、获取知识、便于追星、分享生活等动因。针对大学生参与网络直播偏向“娱乐至上”,网络直播存在“鱼龙混杂”,大学生易受网络直播“深度影响”等问题,从坚持价值引领,塑造正确的网络价值观;提升媒介素养,树立正确的网络安全观;强化舆论引导,净化嘈杂的直播舆论场等方面提出引导高校大学生理性参与网络直播的对策建议。

In the network live broadcast platform,the subjectivity of college students has been publicized,and their psychological needs have been met.Through empirical analysis,it is found that college students'participation in Webcast is mainly based on entertainment,relaxation and decompression,access to knowledge,easy to follow stars,sharing life and other motivations.In view of the problems such as"entertainment first","mixed fish and dragons",and"deep influence"of Webcast on college students,college students should adhere to the value guidance and shaping correct network values;improve media literacy and establish a correct concept of network security;strengthen the guidance of public opinion,purify the noisy live broadcast public opinion field,and put forward countermeasures and suggestions to guide college students to participate in online live broadcast rationally.