跨境新媒体视域下高职商务英语课程体系的重构

Reconstruction of Higher Vocational Business English Curriculum System for Cross-boarder E-commerce New Media Development

智能化、信息化以及新媒体迅速发展的今天,高职商务英语专业建设将何去何从?本文回顾了商务英语专业课程构建的发展历史,总结了其中出现的问题,最后提出在跨境新媒体运营的新业态下,建立起符合职业技能需求的“区域化、动态化、层次化”的专业课程体系,作为职业教育的路径参考。

With the rapid development of cross-border e-commerce new media and the appliance of high intelligence in the international trade,how to construct the higher vocational college business English major?This paper reviews the development history of business English curriculum construction,summarizes the problems arising in it,and finally proposes to establish a"regional,dynamic and hierarchical"professional curriculum system that meets the needs of vocational skills under the new business mode of cross-border new media operation,as a path reference for vocational college education.