乡愁可寄:乡村短视频中乡愁景观化生产表征及机理

Nostalgia Can be Sent:Characteristics and Mechanism of Nostalgia Landscape in Rural Short Videos

在乡村数字化背景下,乡村短视频已成为推动乡村地理空间价值提升的重要力量。基于乡愁的地方情感视角,以从4个乡村短视频博主的抖音账号提取的178个短视频为例,运用网络资料分析方法探讨乡村短视频中乡愁景观化生产表征及机理。研究发现,乡村短视频以视觉符号的生产体系在虚拟网络中进行乡愁景观化再造,通过以“家”为核心区域的田园叙事、围绕美食制作的日常生活展演及以怀旧情结为审美的场景构建,在乡村空间、乡村生活和乡村文化三个层面呈现乡愁景观化生产表征,实现了乡愁在虚拟网络中的景观建构与流动。进一步基于“逻辑起点-外在结构-内在动因”的分析思路,抽象出乡村短视频中乡愁景观化生产机理,即身体叙事下乡愁的审美化呈现、观众生产性视觉消费与乡愁情感同构以及乡愁的商业融合与资本化。乡村短视频中乡愁景观化生产超越了在地性和乡村地理边界,并使个体乡愁情感上升到集体乡愁情感,乡愁也在网络的共通意义空间中发生了价值再生产。随着媒介技术下沉,对当前中国乡村问题的审视需关注乡愁地方情感与乡村振兴的衔接,认识乡愁在城乡融合过程中的新时代意蕴,从中寻找乡村空间活力的新源泉。

In the context of rural digitalization,rural short videos have become an important force in promoting rural industrial development and social transformation.The paper is based on the emotional perspective of nostalgia,takes four rural short video bloggers as cases,and uses the method of online data analysis method to try to explore the production practice of nostalgic land⁃scape in rural short videos.According to research,the study found that the rural short video carries out the landscape reconstruc⁃tion of nostalgia in the virtual network with the representation system of visual symbols.It realizes the construction and flow of nos⁃talgia in the virtual network through the pastoral narration with"home"as the core area,the performance of daily life around food production and the construction of scenes with nostalgic plots as aesthetics.Secondly,based on the framework system of"logical starting point--external structure--internal motivation",this paper abstracts the internal mechanism of nostalgia landscape pro⁃duction in rural short videos,namely the aesthetic presentation of nostalgia under body narration,the co-occurrence of audience productive visual consumption and nostalgia emotion,and the commercial integration and capitalization of nostalgia.The land⁃scape production of nostalgia in rural short videos transcends locality and makes nostalgia flow in the space of common meaning on the Interne.The implication of the research is that,with the sinking of media technology,the examination of current rural issues in China should pay attention to the connection between nostalgia and modernization,understand the new era implication of nostal⁃gia in the process of urban-rural integration,and find a new source of rural vitality.