从影像触达到文化认同:短视频跨文化传播的情感互动机制——基于互动仪式链的视角

From Image Touch to Cultural Identification:Emotional Interaction of Short VideoCross-Cultural Communication

情感融入短视频跨文化传播已成常态,但其内在机制一直缺乏探讨。兰德尔·柯林斯的互动仪式链理论为这一过程性分析提供了理论视角。本文通过构建以“影像触达-行动触发-文化触动”为核心环节的短视频跨文化传播互动仪式链模型,阐明跨文化传播语境下短视频的情感互动机制。在此基础上,结合典型短视频案例分析,归结出跨文化传播语境下,以共通、沉浸、交互的情感为核心要素的短视频情感叙事策略。

Emotional integration in short video cross-cultural communication has become a norm,but its underlying mechanisms are under-explored.Randall Collins'interactive ritual chain theory provides a theoretical perspective for processual analysis.This paper constructs a model of interactive ritual chain of short videos with"image touch-action trigger-cultural touch"as the core link to identify the emotional interaction mechanism of short videos in cross-cultural communication.Based on this,the paper draws out an emotional narrative strategy for short videos in cross-cultural communication,embracing communal,immersive,and interactive elements through analysis of typical short video cases.