“讲好中国故事”背景下茶文化传播的影像叙事研究

Visualization Narration of Tea Culture Communication under the Background of“Telling Chinese Stories Well”

“讲好中国故事”对弘扬中华文化、塑造中国形象有重要价值意蕴。茶文化作为中国传统文化的样本,依托影像作品的叙事与传播,需要从叙事主体、叙事内容及叙事手法三个层面提升叙事策略,同时还要从媒介生态、技术应用等多维度创新,“讲好中国茶故事”,提升民族文化影响力和国家文化软实力。

“Telling Chinese stories well”has important value implications for carrying forward Chinese culture and shaping China s image.As one of the samples of Chinese traditional culture,tea culture communication relies on the narration of video works.The enhancement of tea culture is multi-dimensional,ranging from the study of the narrative strategy from three aspects:narrative subject,narrative content and narrative technique.Meanwhile,the innovation need to start from the media ecology,the application of technology and other dimensions.The national culture influence and the national cultural soft power can be improved through“telling tea stories well”.