“一带一路”背景下岭南中医药文化对外传播策略探讨

Discussion on the Strategy for Overseas Spread of Lingnan Traditional Chinese Medicine Culture in the Context of the Belt and Road Initiative

岭南中医药文化融合了岭南文化特色和中医药文化底蕴,是中医药文化的重要组成部分,将成为“一带一路”背景下中医药文化高质量发展并走向世界的特色名片。该文通过对当前岭南中医药文化对外传播的态势进行分析,提出通过现代化传播方式以扩大岭南中医药文化的可及性、采用科技化传播路径以增强岭南中医药文化的适用性、通过多样化输出模式以提高岭南中医药文化的传播性、加快法制化输出过程以保障岭南中医药文化的推广性等对外传播策略,以期进一步提高岭南中医药文化对外传播的效率,以及在更高水平和更高质量上促进岭南中医药在国内的产业发展、人才培养与科研创新,从而促进岭南中医药的学术传承与发展。

Lingnan traditional Chinese medicine(TCM)culture,which has the characteristics of Lingnan culture and the heritage of TCM culture,is an important part of TCM culture,and will become a distinctive name card of high-quality development of TCM culture and overseas spread under the background of the Belt and Road Initiative.This paper analyzed the current situation of the overseas spread of Lingnan TCM culture,and proposed the strategies to broaden the accessibility of Lingnan TCM culture through modernized dissemination methods,enhance the applicability of Lingnan TCM culture by adopting modern dissemination technology,improve the spread of Lingnan TCM culture through diversified output modes,and speed up the legalization process to ensure the popularization of Lingnan TCM culture.The aim is to further increase the efficiency of the overseas spread of Lingnan TCM culture,and to promote the industrial development,talent training and scientific research innovation of Lingnan TCM in China at a higher level and with higher quality,so as to promote the academic inheriting and development of Lingnan TCM.