乡村振兴背景下怀远藤编非遗数字化保护与传承研究

Research on Digital Protection and Inheritance of Huaiyuan Vine Intangible Cultural Heritage under the Background of Rural Revitalization

为进一步传承与推广怀远藤编文化,使其适应现代化发展需求,以怀远藤编作为研究对象,针对其目前遇到的传承制度保守、文化宣传推广局限、市场竞争力下降、大众化产品开发脱节等问题,从怀远藤编文化入手进行归类整理,剖析其主要问题,探析相应策略。通过与现代数字技术、移动终端平台相结合的方式,从文化、创意、销售、互动4个维度进行APP设计,从而为怀远藤编非遗文化的保护、传承和发展提供新的路径。

In order to further inherit and popularize Huaiyuan rattan weaving culture and make it adapt to the needs of modern development,Huaiyuan rattan weaving is taken as the research object.Aiming at the problems it has encountered at present,such as conservative inheritance system,limited cultural promotion,declining market competitiveness,and disjointed development of popular products,this paper classifies and sorts out Huaiyuan rattan weaving culture,analyzes its main problems,and explores the corresponding strategies.Through the combination of modern digital technology and mobile terminal platform,the APP design is carried out from four dimensions:culture,creativity,sales and interaction,thus providing a new path for the protection,inheritance and development of Huaiyuan rattan intangible culture.