乡村振兴视角下“包公精神”IP形象设计与应用研究

Design and Application of IP Image of Lord Bao under the Background of Rural Revitalization Strategy

在乡村振兴战略和文旅融合发展背景下,旅游IP形象的设计和应用逐渐受到人们的重视。IP形象根植于传统文化之中,蕴藏着当地文化内涵和风貌特征,将IP形象融入乡村文旅建设中,可以增强其乡村文旅产业的综合竞争力。通过分析IP形象的概念、特点以及在乡村文旅中的应用作用,结合安徽肥东的“包公精神”IP形象设计实践,将IP形象设计与包公精神文化相融合,探究当下以IP形象的多元应用方式融入乡村文旅发展的新形势、新特点,完成包公精神IP形象设计策略。以期发扬地域文化特色,促进乡村文旅发展,助力乡村振兴。

Under the background of the strategy of rural revitalization and the integration of culture and tourism,the design and application of tourism IP image has gradually attracted people's attention.IP image is rooted in traditional culture and contains local cultural connotation and features.Integrating IP image into rural cultural tourism construction can enhance the comprehensive competitiveness of rural cultural tourism industry.By analyzing the concept,characteristics and application role of IP image in rural cultural tourism,and combining with the IP image design practice of Lord Bao(Baogong)in Feidong,Anhui Province,this paper integrates IP image design with Baogong's spiritual culture,explores the new situation and characteristics of integrating the current development of rural cultural tourism with the diversified application of IP image,and completes the IP image design strategy of Lord Bao.In order to carry forward the regional cultural characteristics,promote the development of rural culture and tourism,and help rural revitalization.