博物院文化元素转化文创产品设计因素探索

Research on Design Factors of Museum Culture and Creative Products Transformed by Cultural Elements

以故宫博物院为研究个案,进行博物院文化元素转化文创产品设计因素的分析探讨,并从相关的因素出发,为博物院文化元素提供转化方法和策略。并以文献研究为基础,通过相关的问卷调查、验证分析获得本研究的结果。博物院文创产品设计因素中文化内涵和技术层次同等的重要,文创产品设计的美感、创意与精致因素的比例最重;基于以上的因素,提出博物院文化元素转化为文创产品的相关策略,为未来的博物院文创产业的发展提供参考。

Taking the Palace Museum as a research case,this paper analyzes and discusses the cultural and creative product design factors for the transformation of cultural elements of the Palace Museum.The research also provides transformation methods and strategies for the cultural elements of the Museum.The research results are obtained by relevant questionnaires,verification and analysis.Among the cultural and creative product design factors of the Museum,the cultural connotation and technical level are equally important.The proportion of aesthetics,creativity and exquisite factors of cultural and creative product design is the most important.The relevant strategies for transforming cultural elements of the Museum into cultural and creative products are put forward to provide reference for the future development of the cultural and creative industry of the Museum.