基于社会情感视角的中国题字民俗设计研究解析

Study of Chinese Inscription Folk Custom Design from the Perspective of Social Emotion

从20世纪末全球化概念流行以来,几乎人类生活的所有领域都无法摆脱全球化进程的影响,而这种呈现全球性特征的文明和文化却是一种具有趋同性质的世界,对地域性文明和民族文化造成极大的冲击。在倡导文化自信和中华民族伟大复兴的当代中国,如何传承创新本国传统文化尤其成为人们关注的焦点。题字民俗作为中国人应用广泛的一种传统民俗,追溯其产生与发展,不仅是中华文化遥远历史产生与发展的印证,也是中国人社会情感的直接表现。本文从中国人题字民俗行为模式中分析中国传统文化下社会群体的情感心理逻辑,探索构建应用于设计文化创意的理论模型研究,不仅对于传承中华传统文化而且对于发展设计文化理论也具有重要意义。

Since the concept of globalization became popular at the end of the 20th century,almost all areas of human life have been affected by the globalization process.However,this kind of civilization and culture with global characteristics is a world with convergence,which has a great impact on regional civilization and national culture.In contemporary China,which advocates cultural self-confidence and the great rejuvenation of the Chinese nation,how to inherit and innovate its traditional culture has become the focus of attention.As a kind of traditional folk custom widely used by the Chinese people,the inscription folk custom is not only a proof of the birth and development of Chinese culture in the distant past,but also a direct expression of Chinese social emotions.This paper analyzes the emotional psychological logic of social groups under Chinese traditional culture from the Chinese folk custom behavior mode of inscription,and explores the construction of theoretical model research applied to design cultural creativity,which is not only important for inheriting Chinese traditional culture but also for developing design cultural theory.