传播符号学视野下的非遗展览展示——以泉州非物质文化遗产馆为例

Intangible Cultural Heritage Exhibition from Perspective of Communication Semiotics——Taking Quanzhou Intangible Cultural Heritage Museum as an Example

非遗展览展示在非遗保护工作中具有重要作用,是未来一个时期保护和传播非遗的重要工作。本研究以泉州非物质文化遗产馆的实践为例,从传播符号学的视角分析创建中的展陈实践、运营中的活态展示实践,借用传播符号学的理论范式,通过符号机制,从文化认同视角找到非遗传播过程中深层次的认同结点和认知共性,从而指导非遗传播实践,加强民众与非遗的良性互动,营造良好的遗产保护氛围,提升民众文化自信和文化自觉。

Intangible Cultural Heritage exhibition plays an important role in the protection of Intangible Cultural Heritage,and is an important work for the protection and dissemination of Intangible Cultural Heritage in the future.Taking the practice of Quanzhou Intangible Cultural Heritage Museum as an example,this paper analyzes the exhibition practice in creation and the living display practice in operation from the perspective of communication semiotics.It uses the theoretical paradigm of communication semiotics to find the deep-level identification nodes and cognitive commonalities in the process of Intangible Cultural Heritage communication from the perspective of cultural identity through the symbolic mechanism,so as to guide the practice of Intangible Cultural Heritage communication,strengthen the positive interaction between people and Intangible Cultural Heritage,create a good atmosphere for heritage protection,and enhance people’s cultural self-confidence and cultural consciousness.