网络语境下微博用户自夸语用策略及功能研究

A Pragmatic Study on Strategies and Functions of Self-praise on Weibo

本研究以微博上300个自夸言语行为实例为语料,通过NVivo 12质性分析软件,探讨了微博用户进行自夸时使用的策略及其功能。研究发现,微博用户自夸策略按所占比例由高到低依次为不加任何修饰的直接自夸、加以修饰的直接自夸和间接自夸;微博用户自夸的语用功能主要为寻求认同和避免反对。微博自夸这一言语行为的使用反映了现代中国开放、包容的时代特征,也是新时代中国人民文化自信的具体表现。

With 300 examples of self-praise speech acts from Weibo,this study aimed to explore the strategies and functions of its users’self-praise by means of a qualitative analytical software NVivo 12.The results showed that explicit self-praise without modification,modified explicit self-praise and implicit self-praise are the three major pragmatic categories in decreasing order of frequency.The pragmatic functions of self-praise are to seek approval and avoid opposition.Weibo users’use of self-praise reflects the open and inclusive characteristics of modern China,and is also an expression of Chinese people’s cultural confidence in the new era.