《隐形守护者》创作模式探究——基于互动影像理论的大禹文化交互性传播

Exploration on the Creation Mode of The Invisible Guardian:Interactive Communication of Dayu Culture Based on Interactive Movies Theory

以互动影像《隐形守护者》为切入,分析其交互性创作策略,总结交互性创作模式。影视作品作为文化的重要组成部分,承担着传播文化、价值观念以及宣传国家形象的重要任务,其创作模式,可对作品隐性价值的传播效果产生明显的关联影响。研究认为,随着媒介发展的不断转向,受众接受方式与接受习惯也随之出现了历时性转变,而互动影像扩展了传统影视文本的意涵,形成了互动影像独有的交互机制,使得影像从话语叙事在“编码”阶段开始,就需立足于“沉浸式体验”解码阶段。研究发现,互动影像交互性创作模式符合以大禹文化为代表的优秀传统文化新时代的传播需求,可作为传播媒介的重要选择之一。

Based on the interactive movies The Invisible Guardian,it analyzed its interactive creation strategy in this paper,summarized its interactive creation mode.Films creation mode can have obvious related influence on the spreading effect of hidden value of movies.The research held that with the continuous turn of media development,the audience’s acceptance methods and habits have also undergone a diachronic change,and interactive movies has expanded the meaning of traditional films texts,forming a unique interactive mechanism of interactive movies,which makes movies start from the coding stage of discourse narration and need to be based on the“immersive experience”decoding stage.It found that the interactive creation mode of interactive movies meets the communication needs of the New Era of excellent traditional culture represented by Dayu culture and which can be used as one of the important choices of media.