安徽红色文创产品开发设计策略研究

Development and Design Strategy of Anhui Red Cultural and Creative Products

近年来国内学者对红色文化的关注度不断提升,红色文化在文创设计中的应用研究也不断增多。安徽拥有丰厚的红色文化遗产,但其红色文创开发设计仍然处于起步阶段,需要加强理论和实践方面的探索。梳理了安徽红色文化资源以及发展红色文创相关政策,对安徽红色文创发展的现状进行了分析,重点阐释了相关文创产品开发设计策略,以期为安徽红色文创开发设计提供理论参考和实践思路。

In recent years,domestic scholars have been paying increasing attention to Red Culture,and research on the application of Red Culture in the design of cultural and creative products has been increasing.As a rich red cultural heritage in Anhui province,but its cultural and creative product development and design are still in the initial stage,which need to strengthen the theoretical and practical exploration.It reviewed the red cultural resources of Anhui in this paper,the policies related to the development of Red Culture and creativity,analyzed the current situation of the development of Red Culture and creativity in Anhui,and focused on explaining the design strategies for the development of Red Culture and creativity products in Anhui,and a view will be given to provide theoretical references and practical ideas for the development and design of Red Culture and creativity in Anhui.