平阳黄汤茶品牌建设实践与思考

Practice and Reflection on the Brand Construction of Pingyang Huangtang Tea

平阳黄汤是温州平阳县重点打造的农产品区域公用品牌。文章概述了平阳黄汤品牌建设的实践经验,简要分析了当前平阳黄汤茶品牌存在的问题,针对促进平阳黄汤品牌提升,提出了加强政策扶持、推进多元融合发展、提升品牌市场认可度、制定品牌发展规划等建议。

Pingyang Huangtang Tea is a key regional public brand of agricultural products on in Pingyang County of,Wenzhou City.This paper summarized the practical experience of Pingyang Huangtang brand construction,briefly analyzed the current problems of Pingyang Huangtang teathe brand,and put forward some suggestions on strengthening policy support,promoting multi-integration development,enhancing brand market recognition,and formulating brand development plan.