Research on the Public Perception of Yangzhou Historical and Cultural Districts Based on Network Review Text Analysis

The historical and cultural districts of a city serve as important cultural heritage and tourism resources.This paper focused on four such districts in Yangzhou and performed semantic analysis on online public comments using ROST CM6 software.According to the high frequency words,attention preference of district site elements,activities and feelings in Yangzhou historical and cultural districts were analyzed.Through the analysis of semantic network and public emotional tendency,the relationship between the protection and utilization of Yangzhou historical and cultural districts and the perception and demand of users were discussed,and some suggestions for the protection,utilization and renewal of historical and cultural districts were put forward.