摘要
加强国际传播能力的建设,要讲好中国故事、传递好中国声音,应该立足本土,从个人、时空、文化、精英等多个视角完善中国特色话语体系。要着眼全球,用命运共同体的叙事视角、新颖易懂的叙事方式,打造与传播中国品牌,加快构建现代化的国际话语体系。同时应该借助媒体融合优势,拓展传播渠道,打破传播隔阂,构建多元传播生态系统,以提升国际传播效能,赢得国际传播话语权,向世界展现可信、可爱、可敬的中国形象。
To strengthen the construction of international communication capacity,it is necessary to tell good stories of China and deliver a good voice of China and improve the discourse system with Chinese characteristics from the perspectives of individuals,time and space,culture and elites.Then,it is needed to focus on the world,use the narrative perspective of the community of destiny and the novel and easy-to-understand narrative method to create and disseminate Chinese brands and build a modern international discourse system.Furthermore,it is also necessary to take advantage of the advantages of media integration to expand communication channels,break down communication barriers,and build a multi-communication ecosystem so as to enhance the effectiveness of international communication,win the right to speak in international communication,and show the world a credible,amiable and respectable image of China.
作者
燕道成
沈鼎洲
YAN Daocheng;SHEN Dingzhou(School of Journalism and Communication,Hunan Normal University,Changsha 410081,China)
出处
《三明学院学报》
2023年第2期42-50,共9页
Journal of Sanming University
基金
湖南省哲学社会科学基金重大项目“学术湖南”精品培育项目(22ZDAJ006)。
关键词
中国式现代化
国际传播
讲好中国故事
Chinese-style modernization
international communication
telling good stories of China