工业设计产业发展比较与对策:基于广东省与江苏省的调研

Industrial Design Industry Development Comparison and Countermeasures:A Survey Based on Guangdong Province and Jiangsu Province

目的 基于广东省与江苏省工业设计产业发展的实践现状,以提升工业设计产业发展竞争力,提出未来发展应对对策。方法 通过实地考察、桌面研究与访谈法等,从政策、经济两个维度对广东省与江苏省的工业设计产业发展现状实施调研、数据收集;借助比较法,比较了两省出台工业设计产业发展政策内容的共性与异性,还比较了两省工业设计产业发展经济GDP指数、产业结构与产业基础。结论 结合两省工业设计产业发展的政策与经济现状,提出了相应策略:在政策层面,引导企业科学理解并采纳设计全生命周期管理作为发展战略,注重打造“设计+”产业链供应链,充分发挥各类平台的服务作用;在经济层面,应聚焦工业设计为产业集群赋能,不断扩大产业规模,将原创力、设计力和创新驱动力转化为企业的竞争力,同时打造新的服务和伙伴关系。

The work aims to examine the current situation of industrial design industry development in Guangdong Province and Jiangsu Province,to enhance the competitiveness of industrial design industry development,and to propose countermeasures for their future development.Through fieldwork,desktop research and interviews,research and data collection on the current situation of industrial design industry development in Guangdong Province and Jiangsu Province were carried out in two dimensions:policy and economy.With the help of comparative methods,the commonalities and similarities between the two provinces' industrial design industry development policies were compared,and the economic GDP indicators,industrial structure and industrial foundation of industrial design industry development in the two provinces were also compared.In the light of the current policy and economic situation of industrial design industry development in the two provinces,corresponding strategies are proposed:in terms of policy,it should guide enterprises to scientifically understand and adopt design life cycle management as a development strategy,focus on building of "design +" industry chain and supply chain,and play the role of various platform services;in terms of economy,it should focus on industrial design to empower industrial clusters,and continuously increase the scale of the industry,transform originality,design power and innovation drive into enterprise competitiveness,and create new services and partnerships.