数字孪生视域下醒狮文化IP的可持续设计与传播研究

Sustainable Design and Communication of Lion Dance Culture IP in the Digital Twin Perspective

目的 数字孪生技术在内容创造、传播渠道、消费模式、思想观念等方面都深刻影响着文化产业,通过数字孪生构建醒狮数字虚拟文化IP,在配合系统感官交互沉浸式体验设计的基础上,探索传统文化可持续设计与传播的策略与方法。方法 应用交叉学科的数字人文视角,将数字孪生的技术与文化三层次理论结合,提取醒狮文化基因,打造醒狮数字虚拟文化IP,突破醒狮文化的时间、空间限制,实现传统文化的保存、继承与发展创新;最后运用李克特量表评价其效果并优化迭代。结论 数字孪生技术为传统文化可持续发展提供了新的机遇,通过对醒狮数字虚拟文化IP的开发、设计与传播的研究,构建基于数字孪生时代背景下传统文化的可持续传播体系,实现运用数字虚拟技术等手段链接传统文化与大众,使传统文化在数字化时代发展中重新焕发新生。

Digital twin technology has a profound impact on the cultural industry in terms of content creation,communication channels,consumption patterns,and ideological concepts.The work aims to construct the digital virtual culture IP of Lion Dance through twin technology,and explore the strategies and methods for sustainable design and communication of traditional culture based on the immersive experience design of systematic sensory interaction.The perspective of interdisciplinary digital humanities was applied to combine the digital twin technology with the three-level theory of culture,extract the genes of Lion Dance Culture,create a virtual culture IP for Lion Dance,break through the time and space limitations of Lion Dance Culture,and achieve the preservation,inheritance,and development innovation of traditional culture.Finally,the Likert scale was used to evaluate the effect and optimize the iteration.Digital twin technology provides new opportunities for the sustainable development of traditional culture.Through research on the development,design,and communication of the virtual culture IP of Lion Dance,a sustainable communication system of traditional culture based on the background of the digital twin era is constructed,and the use of digital virtual technology and other means to connect traditional culture and the public is achieved,so that traditional culture can be revitalized in the development of the digital era.