全球化背景下中国文化传播的路径选择

Path Choice of Chinese Culture Spread in the Context of Globalization

中国文化是中华民族不断发展的文化载体,再现中华民族的延绵脉络,展现中华民族自强不息与奋发向前的民族精神。然而在全球化背景下,中国文化传播却面临诸多阻碍。对此,我们应更新中国文化传播理念,积极与主流媒体开展合作,借助优质的文化内容与新颖的传播手段为国外用户献上精彩绝伦的文化盛宴,实现中国文化的畅通传播。文章通过分析中国文化的内涵与传播价值,总结中国文化在推进全球化传播过程中所面临的瓶颈,提出中国文化全球化传播的创新路径。

As a cultural carrier of the continuous development and growth of the Chinese nation,Chinese culture reproduces the continuous thread of the Chinese nation with rich cultural connotations,and shows the national spirit of continuous self-improvement and striving forward of the Chinese nation.In the context of globalization,Chinese cultural spread is faced with many obstacles.Therefore,the relevant subjects should update the concept of Chinese cultural spread and combine with the mainstream media actively.They also can provide a brilliant cultural feast for overseas users to achieve the smooth transmission of Chinese culture with the help of high-quality cultural content and novel communication means.Through the analysis of the connotation and spread value of Chinese culture,this paper summarizes the bottlenecks faced by Chinese culture in the process of promoting global spread,with the aims to provide an innovative path for the global spread of Chinese culture.