跨文化传播学视角下吉林省冰雪旅游文化外宣翻译研究

Research on the Translation of External Publicity of Ice and Snow Tourism Culture in Jilin Province from the Perspective of Intercultural Communication

近年来,吉林省正式发布了省级冰雪产业高质量发展规划。吉林省有着得天独厚的冰雪资源,是中国冰雪文化品牌的高地。要把吉林省的冰雪文化推向世界,更好地被外国游客所接受和喜爱,提升吉林省文化走出去软实力,需要进一步拓展对其外宣翻译的研究。借助跨文化传播学理论对吉林省冰雪旅游文化外宣翻译研究进行再思考,以期能为吉林省冰雪旅游文化外宣翻译工作的提升提供行之有效的策略和路径。

In recent years,Jilin Province has officially released a high-quality development plan for the provincial ice and snow industry.Jilin Province has unique ice and snow resources,which is a representative brand of Chinese ice and snow culture.In order to promote the ice and snow culture of Jilin Province to the world,make the ice and snow tourism culture of Jilin Province better accepted and loved by foreign tourists,and improve the soft power of Jilin culture to go out,it is necessary to further expand the research on its external publicity translation.With the help of intercultural communication theory,the research on the external publicity translation of ice and snow tourism culture of Jilin Province is rethought,hoping to provide a set of effective strategies and approaches for the promotion of the external publicity translation of ice and snow tourism culture in Jilin Province.