摘要
为加强对导游思想政治素质的监督和管理,提高导游思想政治素质教育的针对性、有效性,提升导游队伍思政素质,有必要构建导游思想政治素质评价指标体系。本文遵循导游思想政治素质评价指标体系的构建原则,结合导游职业特点,构建导游思想政治素质评价模型,运用层次分析法确定了各指标的权重。
In order to strengthen the supervision and management of the ideological and political quality of tour guides,improve the pertinence and effectiveness of their ideological and political quality education,and finally achieve the purpose of improving their ideological and political quality,it is necessary to construct an evaluation index system of the ideological and political quality of tour guides.Following the construction principle of the evaluation index system of the ideological and political quality of tour guides,and according to the professional characteristics of tour guides,this paper constructs the evaluation model and uses the analytic hierarchy process to determine the weight of each index.
作者
陈艳
CHEN Yan(Hunan Vocational College of Commerce,Changsha 410205,Hunan)
出处
《湖南工业职业技术学院学报》
2023年第3期55-60,共6页
Journal of Hunan Industry Polytechnic
基金
湖南科学研究课题“导游思想政治素质及其影响因素研究”(项目编号:19C1019)。
关键词
导游
思想政治素质
评价体系
层次分析法(AHP)
tour guide
ideological and political quality
evaluation system
analytic hierarchy process(AHP)
