新西兰吸引国际学生的战略举措、现实困境与未来趋势

New Zealand s Practices of Attracting International Students:Strategies,Difficulties and Future Trends

新西兰自20世纪50年代开始接受国际学生,从最初带有政治色彩的教育援助行为到有计划地拓展国际教育市场,新西兰日益将招收国际学生视作推动本国繁荣发展的关键动力。为加大对国际学生的吸引力,新西兰采取了一系列针对性的战略举措:一是制定国际教育支持政策,促进各职能部门协调合作;二是注重国际教育宣传推广,打造良好的国际留学品牌;三是全面提高国际教育质量,关注国际学生的收获感;四是实施国际学生福祉战略,增强国际学生的满足感;五是完善留学权益保障体系,提升国际学生的安全感。新西兰在吸引国际学生方面取得了一定的成果,但也面临国际教育市场竞争日益激烈、优质服务与经济收益难以兼顾、国际教育风险抵御能力不足等挑战,未来将进一步优化吸引国际学生的配套政策,采取更加多元化的国际学生吸引策略,推动国际教育内涵式可持续发展。

New Zealand has been accepting international students since the 1950s.From a political aid behavior to the planned expansion of the international education market,New Zealand increasingly regards the recruitment of international students as a key driving force to the country s prosperity.In order to increase its attractiveness to international students,New Zealand has adopted a series of strategic measures:first,formulate international education supporting policies and promote coordination between various governmental departments.Second,enhance the advertising of international education and establish a good reputation of international education;third,improve the quality of international education comprehensively and pay special attention to the sense of gain of international students;fourth,implement the international student well-being strategy to enhance the satisfaction of international students;fifth,improve the protection system for the rights of international students and guarantee the safety of their interests.New Zealand has achieved certain results in attracting international students,but it also faces challenges such as increasingly fierce competition in the international education market,difficulty in balancing high-quality services with economic benefits,and insufficient resistance to international education risks.In the future,New Zealand will optimize the supporting policies to attract international students,adopt more diversified strategies to attract different international students,and promote the connotative and sustainable development of international education.