政务“抖”时代合肥城市形象构建与传播

The Construction and Dissemination of Hefei City Image in the Era of Government Affairs“Douyin”

城市形象是地区可持续发展、软实力的核心要素之一,其塑造和传播影响着一个城市的社会经济发展水平和对外文化交往能力。全民“抖”时代的到来,给城市形象的构建与传播提供了新机遇。通过梳理分析抖音中合肥城市形象构建现状,发现合肥形象的构建与传播主体多元、方式多样,但特色体现不足;政务抖音作为合肥形象构建和传播的重要平台,存在构建意识不强、优质形象传播内容缺乏、影响力有限等问题。因此,相关单位有必要从强化城市定位、规划发布内容、优化呈现形式等维度出发提升城市影响力、优化合肥形象,促进合肥全方位发展,助力美好安徽建设。这一探索也可为其他城市形象建设提供借鉴。

City image is one of the core elements of regional sustainable development and soft power.Its shaping and dissemination affect the social and economic development level and foreign cultural communication ability of a city.The arrival of the“Douyin”era provides a new opportunity for the construction and dissemination of the city image.Through combing and analyzing,it is found that the multi-subject participation,diverse forms and insufficient reflection of characteristics are presented in the construction and dissemination of the image of Hefei.Meanwhile,as the crucial platform of Hefei image construction,the government affairs Douyin has also accumulated someproblems,such as weak awareness of construction,lack of communication content with the high quality,limited influence,etc.Hence,relevant units must strengthen the city positioning,plan the content of information release,and optimize the presentation form for enhancing the influence,image and all-round development of Hefei and shaping a better image of Anhui.This exploration can also provide reference for other city image construction.