“项目化”包装设计教学的思考与实践

Thinking and Practice of“Project based”Packaging Design Teaching

本文根据笔者的包装设计课程教学实践,在设计任务驱动下将教学与包装市场实际设计工作流程相结合,对“项目化”包装设计课程实践教学进行全面深入的分析与探讨。从多角度剖析“项目化”包装设计课程实践教学方法,以实际项目流程展示包装设计课堂的互动教学平台,探究包装设计实践教学改革创新策略,增强学生包装设计的专业技能与创新设计能力,以此推动我国包装设计应用创新型人才培养的可持续发展。

Based on the author’s teaching practice of packaging design course,this paper combines teaching with the actual design workflow of packaging market under the driving of design tasks,and makes a comprehensive and in-depth analysis and discussion on the“project-based”packaging design course practice teaching.Analyze the practice teaching methods in the“project-based”packaging design course from multiple angles,show the interactive teaching platform of the packaging design class with the actual project process,explore the innovation strategy of packaging design practice teaching reform,enhance the students’professional skills and innovative design ability in packaging design,so as to promote the sustainable development of the training of innovative talents in packaging design application in China.