视错觉原理在包装设计上的应用研究

Research on The Application of Optical Illusion Principle in Packaging Design

包装的功能之一是提高商品价值,包装设计的地位和作用日益重要。目前的包装设计大多注重插图和色块等,视错觉在包装设计中并未得到应有的重视和有效的研究。本文通过调查现有视错觉种类,从中挑选出适合包装设计的视错觉,通过实验分析出其在包装设计上的应用价值,并将视错觉元素有机地融入包装设计。结果表明,设计的视觉吸引力得到很大提升,从而为包装设计未来发展提供了一条思路。

One of the functions of packaging is to improve the value of goods,and the status and role of packaging design are becoming increasingly important.At present,most of the packaging design pays attention to illustrations,color blocks,etc.,and optical illusions have not received due attention and effective research in packaging design.By investigating the existing types of optical illusions,this paper selects optical illusions suitable for packaging design,analyzes their application value in packaging design through experiments,and organically integrates optical illusion elements into packaging design.The results show that the visual appeal of the design has been greatly improved,which provides an idea for the future development of packaging design.