电子产品包装微创新设计研究

A Study on Design of Micro-innovation for Electronic Products Packaging

电子产品周期性优化升级加快,消费者对电子产品包装需求变得多元化,随之要求包装盒不断推陈出新。本文尝试探讨电子产品包装微创新设计新思路,首先阐述微创新设计概念,其次基于电子产品包装设计现状从增强开箱体验、从细微处着手、跨界资源整合、绿色环保设计等方面分析包装微创新设计思路,最后结合具体案例,提出电子产品包装微创新设计策略,从审美、功能、经济、环境之间寻求平衡,用较少投入,灵活方式进行包装迭代设计,满足消费者需求。

The periodic optimization and upgrading of electronic products and the diversification of consumers’demand for electronic product packaging require the packaging box to constantly bring forth new ideas.This paper attempts to explore new ideas for micro innovation design of electronic product packaging.The article first expounds the concept of micro innovation design,then analyzes the idea of micro innovation design of packaging from the aspects of enhancing the unpacking experience,starting from the details,cross-border resource integration,green environmental protection design and other aspects based on the current situation of electronic product packaging design,and finally puts forward the micro innovation design strategy of electronic product packaging in combination with specific cases,seeking a balance between aesthetics,function,economy and environment,and carrying out iterative packaging design with less investment and flexible ways,meet consumer needs.