茶叶包装现状分析与融入绿色设计理念的探究

On The Tea Packaging Status and Green Design Concept of The Direction of Improvement

随着低碳环保观念的深入人心,各行各业内都掀起了节能减排、提质增效的新风潮。受传统消费观念的影响,茶叶行业曾长期存在过度包装的现象,部分品牌甚至将奢华包装作为提升产品价格和吸睛的工具,不仅造成大量资源浪费,还影响市场环境健康,最终损害消费者的切身利益。云南得天独厚的气候和地理优势,非常适合茶叶生长,其中滇红、普洱等茶叶已经成为了地方产业及文化品牌。本文以云南茶叶包装设计为例,分析了其存在的现状问题,提出相关改进建议,希望有助于推进绿色理念在云南乃至全国茶叶包装产业中的真正落实。

with the concept of low-carbon environmental protection in-depth,all walks of life have set off a new trend of energy-saving emission reduction,quality improvement and efficiency.Affected by the traditional consumption concept,the tea industry has long been over-packaging phenomenon,some brands even luxury packaging as a means to raise product prices and eye-catching,not only resulting in a large amount of waste of resources,also affect the health of the market environment,and ultimately harm the immediate interests of consumers.Yunnan’s unique climate and geographical advantages make it ideal for tea production.Tea from Yunnan and Pu’er City has become a local industry and cultural brand.Taking the tea packaging design in Yunnan as an example,this paper analyzes the present situation of tea packaging design,and puts forward some suggestions for improvement.