洛阳牡丹花茶包装便捷性设计研究

Study on Packaging Convenience Design of Luoyang Peony Tea

牡丹走出乡野冠以国花之名得益于和洛阳的结缘,今天洛阳已形成含牡丹花茶在内的十余种牡丹深加工产业,成为河南最具影响和市场前景的特色农业。本文立足消费者对花茶产品包装设计的新需求,对已有的花茶包装进行分析,从包装的结构、材料、功能、人文内涵等多方面探索洛阳牡丹花茶包装在现代审美背景下的便捷性设计,推动绿色包装和品牌效益的双重发展。

Peony went out of the countryside and became famous thanks to the connection with Luoyang.Today Luoyang has formed more than 10 kinds of peony including peony tea deep processing industry,has become the most influential and market prospects of Henan characteristic agriculture.Based on the new demand of consumers for the packaging design of scented tea products,this paper analyzes the existing scented tea packaging,and explores the convenient design of Luoyang peony tea packaging under the modern aesthetic background from the aspects of packaging structure,material,function and humanistic connotation,so as to promote the double development of green packaging and brand benefit.