南珠饰品品牌包装设计探析

Analysis on Packaging Design of Nanzhu Jewelry Brand

俗话说“东珠不如西珠,西珠又不如南珠”,其中南珠便是合浦珍珠。南珠是广西壮族自治区北海市特产,中国国家地理标志产品。北海孕育了内涵丰富的南珠文化。随着南珠养殖产业的发展,南珠产品走进了千家万户,走出国门,随之南珠饰品的包装设计也变得越来越重要。南珠饰品包装设计不仅仅是南珠的外在表现,更是它的文化载体。本文基于南珠的文化内涵,分析当下南珠饰品包装的问题,结合当前包装设计的产品策略,将南珠文化元素与南珠饰品包装设计进行深度融合,力求创新南珠饰品包装的同时,传承和发扬南珠文化。

“The east pearl is inferior to the west pearl,and the west pearl is inferior to the south pearl.”The south pearl is Hepu pearl,and the south pearl is the specialty of Beihai City,Guangxi Zhuang Autonomous Region,and the national geographic indication product of China.Gave birth to the rich connotation of Nanzhu culture.With the development of Nanzhu aquaculture industry,Nanzhu products into thousands of households,out of the country,Nanzhu jewelry packaging design is becoming more and more important,Nanzhu jewelry packaging design is not only the external expression of Nanzhu,but also its cultural carrier.Based on the cultural connotation of Nanzhu,this paper analyzes the current packaging problems of Nanzhu jewelry,combines the product strategy of the current packaging design,deeply integrates the cultural elements of Nanzhu with the packaging design of Nanzhu jewelry,and strives to innovate the packaging of Nanzhu jewelry while inheriting and carrying forward the Nanzhu culture.