现代审美视角下非遗文化融入农产品包装的视觉设计与插画研究

Research on The Visual Design and Illustration of The Integration of Intangible Cultural Heritage into The Packaging of Agricultural Products from The Perspective of Modern Aesthetics

随着现代科技的进步与发展,人民的物质生活和精神要求水平逐渐提高,农产品包装优化趋势也进一步加强。将非遗文化融入农产品包装设计,一方面可以让消费者更快速地了解产品的特性,同时也可以了解相关文化,带动文旅产业融合发展。作者参考现有的相关文献资料,阐述当前非遗文化与农产品包装融合的现状,找出不足并提出针对性建议,从而推动非遗文化传承与农产品包装实现深度融合的目标。

With the progress and development of modern science and technology,people’s material life and spiritual requirements gradually improve,the trend of agricultural product packaging optimization is further strengthened.Integrating intangible cultural heritage into the packaging design of agricultural products can,on the one hand,enable consumers to understand the characteristics of products more quickly,and at the same time,they can understand the related culture and tourism industry to promote the integrated development.By referring to the existing relevant literature,the author expounds the current situation of the integration of intangible cultural heritage and packaging of agricultural products,finds out the shortcomings and puts forward specific suggestions,so as to promote the deep integration of intangible cultural heritage and packaging of agricultural products.