数字化背景下非物质文化遗产保护的分析与研究——以地域文化视角下贵州文创产品及包装设计为例

Analysis And Research on The Protection of Intangible Cultural Heritage Under The Digital Background——Taking Guizhou Cultural Creative Products And Packaging Design As An Example From The Perspective of Regional Culture

在世界多元化和信息化发展的态势之下,利用信息技术对非物质文化遗产进行保护与传承成为了新趋势,数字技术的飞速发展为文化的传播起到了推波助澜的作用,同时提供了新的机遇与挑战。本文阐述了贵州苗绣的发展现状及问题,以及在数字化背景下对贵州苗绣的保护手段、保护形式的研究以及发展趋势,探寻数字化在非物质文化遗产中的技术创新与发展新路径。最后提出地域文化视角下,以数字化为依托,进行贵州的文创产品及包装的再设计,为传播民族文化提供新视野。

Under the trend of world diversification and information development,it has become a new trend to use information technology to protect and inherit intangible cultural heritage.The rapid development of digital technology has played a role in promoting the spread of culture,while providing new opportunities and challenges.This paper expounds the development status and problems of Guizhou Miao Embroidery,as well as the protection means,protection forms and development trend of Guizhou Miao Embroidery under the digital background,and explores the new path of digital technology innovation and development in intangible cultural heritage.Finally,from the perspective of regional culture,it is proposed to redesign Guizhou’s cultural and creative products and packaging based on digitalization,so as to provide a new perspective for the dissemination of national culture.