生态环境认知对亲环境行为的影响研究——基于青海省牛羊养殖户的实证

Influence of Ecological Environment Perception on Pro-environmental Behavior: An Empirical Study Based on Cattle and Sheep Farmers in Qinghai Province

以我国青海地区牛羊养殖户为研究对象,就养殖户生态环境认知对其亲环境行为的影响进行实证研究。结果表明,养殖户生态环境认知对其亲环境行为有显著正向影响,即养殖户的生态环境认知程度越高,其采取亲环境行为的可能越大。同时,培训、政府补贴、家庭年资产总额和家庭年总支出等因素也对亲环境行为具有促进作用。此研究结果可为政府制定保护牧区生态环境的政策提供科学依据。

Taking cattle and sheep farmers in Qinghai as the research object,we conducted an empirical study on the influence of farmers’ecological environment cognition on farmers’pro-environmental behavior.The results showed that farmers’ecological environment cognition had a significant positive effect on their pro-environmental behavior,i.e.,the higher the ecological cognition of farmers,the more likely they were to adopt pro-environmental behavior.Meanwhile,training,government subsidies,total annual household assets and total annual household expenditure also had a facilitating effect on pro-environmental behavior.The results of this study can provide a scientific basis for the government to formulate policies to protect the ecological environment in pastoral areas.