人类命运共同体全球传播范式与实践取径

The Global Communication Paradigm and Practice Path of the Community with a Shared Future for Mankind

中国共产党二十大报告重申“促进世界和平发展,推动构建人类命运共同体”。人类命运共同体是中国共产党基于百年大变局和中华优秀传统文化提出的全球治理方案,也是一种日臻成熟的科学理论,符合中西方学者关于人类社会未来发展的理想愿景。从传播方式和传播形态来看,人类命运共同体全球传播范式经历着“大众传媒扩散范式—多元主体参与范式—理念再生产范式”的转换。后疫情时代,人类命运共同体的全球传播已进入多元主体参与范式的媒介环境,在价值理念上从“以事为本”转向“以人为本”;在传播渠道上从单向型转向多维型;在叙事方式上从事实型转向故事型;在话语策略上从独白式转向对话式。

The community with a shared future for mankind has been proposed for ten years.It is a global governance plan proposed by the CPC based on profound changes unseen in a century and fine traditional Chinese culture.It is also a scientific theory that is becoming increasingly mature.It meets the ideal vision of Chinese and western scholars for the future development of human society.From the perspective of communication mode and type,the global communication paradigm of the community with a shared future for mankind has three steps:mass media diffusion paradigm,multi-subject participation paradigm,concept reproduction paradigm.In the post-epidemic era,the global communication of the community with a shared future for mankind has entered the media environment of multi-subject participation paradigm.It is shifting from“thing-oriented”to“people-oriented”in value,from one-way to multidimensional in channel,from fact-oriented to story-oriented in narrative,and from monologue to dialogue in discourse strategy.