少数民族地区农村电商促进乡村振兴的路径研究--以融水苗族自治县为

电子商务作为一种推动巩固拓展脱贫攻坚成果与乡村振兴有效衔接的重要手段,在民族地区可持续稳定脱贫中发挥着显著作用。以地处滇黔桂石漠化片区的融水苗族自治县为例,以电商为视角,探索民族地区农村电商促进乡村振兴的典型经验、现实困境和特色路径。在后脱贫时代,为了民族地区农村电商可持续发展,更好地助力乡村振兴,需要在民族特色产业发展、电商人才培养、挖掘电商发展潜力、推进电商+文旅融合等方面作出努力。

As an important means to consolidate the achievements of poverty alleviation and effectively link up with the revitalization of rural areas,e-commerce plays a significant role in sustainable and stable poverty alleviation in ethnic minority areas.Taking Rongshui Miao Autonomous County,which is located in the rocky desertification area of Yunnan,Guizhou and Guangxi,as an example,from the perspective of e-commerce,this paper explores the typical experience,practical difficulties and characteristic paths of rural e-commerce in promoting rural revitalization in ethnic minority areas.In the post-poverty era,in order to promote the sustainable development of rural e-commerce in ethnic areas and better promote the revitalization of rural areas,efforts need to be made in the development of industries with national characteristics,the training of e-commerce talents,tapping the development potential of e-commerce,and promoting the integration of e-commerce and culture and travel.