发挥专业优势助力乡村振兴实践研究--基于北京密云“魅力尖岩美丽乡村”旅游形象营销实践团经验

党的十九大提出实施乡村振兴战略,习近平总书记关于实施乡村振兴战略有很多重要论述。北京财贸职业学院自2017年以来,持续对密云尖岩村进行引智帮扶,2018年发挥专业优势助力尖岩村脱低,2022年为响应首都高校师生服务“乡村振兴”行动计划,成立北京密云“魅力尖岩美丽乡村”旅游形象营销实践团,深入尖岩村进行调研分析,助力尖岩村乡村旅游发展。该文首先介绍引智帮扶、乡村振兴的背景和意义;然后梳理“魅力尖岩美丽乡村”旅游形象营销实践团发挥旅游和影视专业优势,助力密云尖岩村进行乡村振兴的实践方法;继而进一步总结实践团在助力乡村振兴活动上的具体工作内容和工作成果;最后,从学生和教师角度总结此次实践团的实践过程的收获和体会。实践团发挥旅游和影视专业优势,为尖岩村乡村旅游健康发展贡献力量,助力尖岩村成为2022年中国美丽休闲乡村的入选。

The 19th CPC National Congress put forward the implementation of the rural revitalization strategy,and the General Secretary Xi Jinping has many important expositions on the implementation of the rural revitalization strategy.Beijing College of Finance and Commerce has continued to attract intelligence to Jianyan Village in Miyun since 2017,giving full play to its professional advantages to help Jianyan Village get rid of its low level in 2018,and in 2022 in response to the action plan of"Rural Revitalization"for teachers and students of colleges and universities in the capital.Beijing Miyun"Charming Jianyan,Beautiful countryside"tourism image marketing practice group was set up to conduct research and analysis in Jianyan village to promote the development of rural tourism in Jianyan village.This paper first introduces the background and significance of intelligence introduction and rural revitalization,and then combs the tourism image marketing practice group of"Charming Jianyan,Beautiful countryside"to give full play to the professional advantages of tourism and film and television.the practical methods to help MiyunJianyan Village carry out rural revitalization;then it further summarizes the specific work contents and achievements of the practice team in promoting rural revitalization.Finally,the paper summarizes the harvest and experience of this practice group from the point of view of students and teachers.The practice group gave full play to the professional advantages of tourism and film and television,contributed to the healthy development of rural tourism in Jianyan Village,and helped make Jianyan Village a beautiful leisure village in China in 2022.