金秀盘瑶织绣纹样在文创产品设计中的应用研究

Research on the Application of Jinxiu Panyao Embroidery Pattern in Cultural and Creative Product Design

以金秀盘瑶织绣纹样为研究对象,采用文献研究法、田野调查法、比较分析法等,对其文化内涵和视觉元素特征进行分析,发现盘瑶服饰纹样具有凝聚族群意味的纹样体系、几何化的造型特征以及五色彰施的色彩特征。在国家大力倡导乡村振兴的视域下,文创产品必然也需要在融入本民族特有的文化内涵的基础上,综合运用多种材料、多样化的设计手段,在“取其形”“延其意”“传其神”的基础上进行设计创新,打造出具有盘瑶民族特色的文创产品。当创意设计与传统文化“碰撞”,就能营造出民族文创产品的独特魅力。

Taking the Jinxiu Panyao embroidery pattern as the research object,this paper analyzes its cultural connotation and visual element characteristics with methods like literature review,field investigation and comparative analysis.This research finds that Panyao clothing embroidery pattern has a pattern system with a sense of ethnic cohesion,geometric stylized characteristics and color characteristics that emphasize the use of five colors.Under the country's strong promotion of rural revitalization,cultural and creative products must be integrated into the unique cultural connotation of the ethnic group.It argues to comprehensively adopt a variety of materials and diversified design means.Design innovation is carried out on the basis of“taking its shape”,“extending its meaning”and“conveying its spirit”,so as to create cultural and creative products with Panyao ethnic characteristics.When creative design“collides”with traditional culture,the unique charm is brought out from ethnic cultural and creative products.